Our Story
It started with a bold question in 2016: What if moms in business had a place to truly belong?
Running small businesses from home, a group of visionary moms joined forces and brought their passion to life with a pop-up in the vibrant interiors of El Charro, a Mexican cantina in Cyberport.
With the byline of SHOP, EAT, NETWORK — that small pop-up became Mums@PLAY — a community built on the belief that when moms lift each other up, everyone thrives.
10 years on — the story continues.
What We Do
Mums@PLAY creates spaces where mompreneurs connect, learn, showcase, and grow. We bring women together through:
Bazaars & Pop-ups
Handmade and selectively sourced products at public and corporate venues.
Workshops
Monthly meets on business building, work-life balance, mental fitness and more.
WhatsApp Communities
MAP Community (free) and MAP Circle (annual subscription).
Coaching & Support
For women building businesses at every stage.
What Makes Us Different
We’re not about numbers. We’re about belonging.
Close engagement, not crowded crowds
Hand-picked vendors for intimate connections.
Quality over quantity
Curated bazaars, meaningful workshops, genuine relationships.
A place where people belong
Authentic warmth, not just transactional networking.
10 years of trust
Built by mompreneurs, for mompreneurs who lift each other up.
Mums@PLAY is where moms find their people — and thrive together.
About the Founder
Mehroo Turel
Mehroo Turel founded Mums@PLAY in 2017 with a simple belief: women and mom entrepreneurs deserve a place where they can belong, grow, and be supported.
What began as a platform for small businesses has grown into a close-knit community for women building businesses while balancing family life. Through Mums@PLAY, Mehroo brings women together through events, visibility, and meaningful connections.
Mehroo is also a certified ICF PCC coach, mental fitness coach, entrepreneur, and mother. Her work focuses on helping women build confidence, clarity, and a stronger sense of self — both in business and in life.
Learn more about her coaching and how business coaching (link to page) will help you find your inner strength, build confidence in your role as an entrepreneur, create clarity around your business direction, and lead a business that fits your life.
Ready to connect?
Join MAP Community for free, or grow meaningfully with MAP Circle.